EMU Designer Furniture | In the 1950s a fresh start was needed, counting on good will of people and their ability to challenge themselves. A clean slate, an economic stalemate situation which did not scare those who had the imagination to restyle themselves. For EMU, in 1951, it was the brothers Aldo and Angelo Biscarini – with their brother-in-law Dante Menconi – who took the initiative. In the village of Marsciano, in a region associated with farming and the brick industry, they established Elettro-Meccanica Umbra. The small company produced transmission equipment for military use, based on the expertise and skill of its founders. More specifically, the Biscarini brothers had been radio-transmission officers in Africa during World War II, while Menconi contributed as a mechanical expert.