Every story has a beginning.
The Private Label Group was built under a dream of two seekers who believe that every creative mind must get recognition for breaking patterns and standards, for being bold by daring to think differently.
Born in the heart of the Portuguese craftsmanship – Paços de Ferreira, a place where all the best Portuguese furniture brands gather for producing -, the Private Label Group is the result of the passion for design and, above all, the need to glorify the art of craftsmanship.
With a legacy of more than 300 years of craftsmanship’s wise knowledge, the Private Label Group states itself as the aggregating force which is giving a new interpretation to the ancient Portuguese heritage on the manufacturing techniques.
By bringing together the best Portuguese furniture and lighting manufacturers, each one with its know-how carried on for generations, the Private Label Group grows them into brands, generating an encounter amidst the luxury design and the craftsmanship. Alongside with them, Private Label can enhance each one of the brands that is currently representing, by generating a powerful and never seen design force, giving them the space to grow up and honor the Portuguese craftsmanship legacy on a worldwide scale.
In addition to this, Private Label Group offers different services, from the residential to contract solutions and a design studio that draws one of the Private Label’s main forces.
We have been writing the history of the modern Portuguese craftsmanship, and we will continue to do it in the future!