Florence, vital and lively city, symbol of culture and good taste; ancient but at the same time up to date, never banal. City symbol of art, beauty and excellence. Florentine work of arts, unique expression of Italian creativity and rigour of the artists of the past, is still present in the textile and manufacturing tradition.
Fashion and craftsmanship blend to create extraordinary products. Integration between tradition and modernity has made Florence the capital of fashion and good taste. Solid tradition, persistent curiosity and great skill in renovation enabled the company to follow the trends and to create unique and personalized products. Arketipo is Florence, it assumes its spirit and identifies itself with it and re- interprets its timeless values. Research, sensibility and curiosity are inspired by the Florentine tradition and textile manufacturing and create a modern style combined with heritage in a rich and lively way: this is Arketipo Firenze style.
The word archetype derives from old Greek and its meaning refers to the concepts of idea, image, original model (archè: original – tipos: model).
The name Arketipo was chosen by the Tuscan company because its meaning contains the idea of original and distinctive design. This word expresses the know how of Arketipo Firenze, which has been developed through the search for high quality materials and the study of new design forms. Ideas become unique and original items. Design is for the Florentine company the starting point of all projects, a value that makes any product precious like a work of art. The Italian essence of aesthetic choices is continuity, a distinctive sign and a wish to reaffirm one’s own cultural roots. Materials dress the design style. The mastery lies in choosing what’s best, new and useful. Inspiration is often drawn from parallel worlds, to make a classic fabric innovative and vice versa, like in historical ateliers.
The inspiration derives from the harmony of matches, materials and colour shades that transcend the contemporary and create a lifestyle between dream and provocation. Arketipo explores our perceptions, the scenario blends design and traditional Florentine craftsmanship of precious fabrics and leathers. Uniqueness everywhere, not easy choices. Perfection becomes banal and makes diversity the demonstration of manual techniques and pathos that are always different. The result is that each product is unique.
“I like thinking that someone approaches us because he feels special and would like to get a handmade product with the best Florentine textile manufacturing.”
Lorenzo Cattelan – CEO Arketipo