BEBITALIA

beb italia

B&B ITALIA


Founded in 1966 as the result of the entrepreneurial farsightedness of Piero Ambrogio Busnelli, B&B Italia is a leading italian company in the international scene of design furnishings for both home (B&B Italia home division) and contract purposes (B&B Italia contract division). The firm distinguished itself from the onset for its industrial calling by introducing a managerial approach to corporate organisation, thus going against the handcrafting, family-run rationale typical of the sector. Based in the north of milan, the firm’s prestigious headquarters were designed by r. Piano and r. Rogers in 1972. Its products have contributed to writing the history of italian design, the adventurous history of the success of taste, technologies and creativity that have made italy famous throughout the world and distributed the “made in italy” brand on international markets. The collection of B&B Italia furnishings issues from the skill to represent contemporary culture and to promptly respond to the evolution of living habits and requirements. Modern furnishing elements that are strongly distinctive and characterised by exceptional quality and timeless elegance are the result of the unique union of creativity, innovation and industrial know-how.

Research, which has always been a key strategic factor in the corporate development policy, is conducted by the internal r&d centre that is a real forge of cultural meetings and experiences, strongly fuelled by partnerships with international designers. The unique features of each product convey the values of research, creativity and quality that form the dna of the company.

By distinguishing itself on the international scene for innovation, quality, design and prestige, both in the sector of home furnishings through the two brands B&B Italia and Maxalto, and in the contract sector, B&B Italia has joined the altagamma foundation that converges italian companies of international repute, which operate in the upscale range of the market and express italian culture and style in corporate and product management.

Research and Experimentation

Research is a crucial strategic factor in the corporate development policy in which B&B Italia invests considerable human and financial resources (over 3% of the corporate turnover). The internal R&D centre fuels ongoing research, experimentation and innovation that ranges from product design to corporate identity and, finally, the innovation of materials and technologies. In terms of product, cr&s encourages, interprets and directs the creative energies of designers, thus fuelling a continuous innovative process. Designers make the most of corporate know-how, contributing their individual competences and creative expressions to mirror the unique nature and personality of the B&B Italia brand. They include figures of the likes of Antonio Citterio, Patricia Urquiola, Naoto Fukasawa, Zaha Hadid, Mario Bellini, Jeffrey Bernett, Gaetano Pesce, Paolo Piva, Studio Kairos and many others. Moreover, cr&s coordinates the image of B&B Italia and has an internal graphics and advertising, pr and communication office for designing commercial spaces, besides classrooms for training sessions, product development laboratories, a historical archive, photography room and, finally, the corporate showroom. With the prized contribution of cr&s, B&B Italia promoted and still promotes some of the major international success products, and stands out as a technologically advanced company with a very high innovative potential. The history of the company records many special mentions and acknowledgements, including 4 “compasso d’oro” awards, the most prestigious of which was obtained in 1989 “for the ongoing integration process implemented to combine the values of technical and scientific research with those required for product function and expression.”

Technology

B&B Italia has been established with a strong industrial and technological calling that, besides breaking away from the set patterns of the sector, leads the company to face continuous challenges and to perfect its know-how to merge creative ideas and design know-how. A winning choice on which the company builds its international success. B&B Italia considers technology as the basic tool to pursue a dual objective. On the one hand it solves production issues by experimenting with new materials and technologies, ever focused on achieving the highest efficiency standards, and on the other hand it is translated into a tangible advantage for the final client who enjoys the results in terms of product quality and comfort. Several records have marked the history of the company, namely the high-tech process of cold polyurethane foam moulding, industrial production of fibreglass-reinforced artefacts pre-impregnated with synthetic resins (in partnership with bayer), the use of dacron upholstery (with dupont de nemours), the production of steel frames for sofas with a ten year guarantee and the integration of mechanisms designed by cr&s and others. The technological calling is also expressed by the continuously updated processes and systems, and by the use of rigorous industrialisation procedures and techniques.

B&B Italia has always known how to consolidate and increase its creative and qualitative value with the proposal of an authentic and innovative life style, that arises from a multitude of products connected to contemporary culture and the consistency of a global project. Collaborations between the r&d centre and top international designers foster a process of continuous development and innovation.

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November 9, 2018B&B ITALIA: It feels like home, in Landscape Mode. Design by Jeffrey Bernett.

It feels like home, in Landscape Mode. Design by Jeffrey Bernett.   LOOKING FOR THE FEATURED FURNITURE ABOVE ?

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October 18, 2018B&B ITALIA: Alex is a new series of tables designed for Antonio Citteri …

Alex is a new series of tables designed by Antonio Citterio: discover all the shapes and finishes available. bit.ly/BebItalia_Alextable Photo

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October 17, 2018B&B ITALIA: A tribute to refinement: the Great Papilio Outdoor armchair by Naoto Fukasawa …

A tribute to refinement: the Grande Papilio Outdoor armchair by Naoto Fukasawa as featured in Cabana Magazine. Photo credits: Miguel

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DESIGN ON STAGE 2018

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THE COLLECTION 01

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THE COLLECTION 02

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THE_STORAGE_SYSTEMS_2018

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THE OUTDOOR COLLECTION

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THE NIGHT COLLECTION

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HOME 14

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HOME 13

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