FIAM, 40 YEARS OF GLASS CULTURE
The age-old fascination of a timeless material in 40 years of design: Today Fiam reaches a milestone in its history, confirmed as a global icon of glass culture.
This dream came true in 1973: to transform glass into a star of the design world, and behind the dream, an enthusiastic entrepreneur from the Marche region, Vittorio Livi.
Transforming an element, until then considered an accessory in a matter of choice for contemporary design was a challenge that thrilled major Italian and international designers.
Thanks to them, and the wisdom of master glassmakers, the story of Fiam still represents a priceless heritage of people, ideas and achievements.
So today, in its second generation, the Livi family continues to cherish and nurture a tradition made of identity and memory, commitment and passion.
Past and future, handcrafted tradition and technological innovation, creativity and industrial research come together in the reflections of glass and find the perfect shape in timeless creations.
As milestones on an imaginary time line, Fiam products have written important chapters in the evolution of international design over the past four decades, and today continue to open new scenarios for the future.
After the consecration of Italian design at the MOMA in New York with the exhibition “Italy: the New Domestic Landscape” (1972), comes the decade of the great experiments, which shape the new domestic landscape. Fiam begins with important projects entrusted to the creativity of Italian and foreign designers who are challenged to grapple with glass by adopting new approaches.
In recent years RAGNO was created, the first monolithic table, designed by Vittorio Livi: a revolutionary design for a table of four bases made from a single sheet of glass. Technological research on the flexibility process makes Fiam the industry leader and model of excellence.
From the experiences of the Alchemy and Memphis study, shapes and design languages emerge outside the rules, but essential to bring to the fore a new generation of designers. Among these, there are many names that work with Fiam, consolidating their worldwide fame: Danny Lane, Makio Hasuike, Giorgetto Giugiaro, Massimo Iosa Ghini, Enrico Tonucci, Elio Vigna, Enzo Mari, and Cini Boeri.
Cini Boeri was actually the one who designed the chair GHOST in recent years: a true masterpiece, which still represents the icon of Fiam in the world. She says: “I never thought of making a glass chair My initial suspicion for an idea that seemed unreal was overcome by the desire/challenge to see if it could be realized and if Fiam would succeed in achieving it.”
Globalization is complete, and takes the form of a mix of cultures, thanks to the web and the rapid movement of people and things. Made in Italy becomes the protagonist of the new economic development on international fashion and design markets and Italian furniture set the trends.
Fiam strengthens dialogue with the leaders of design: Philippe Starck, Ron Arad, Christophe Pillet, Setsu and Shinobu Ito, and the Italians Rodolfo Dordoni, Fabio Di Bartolomei, Prospero Rasulo and Roberto Semprini who enrich the collections of Fiam products intended to enter each country’s home. Fiam is a global brand.
CAADRE was founded following the company’s meeting with Philippe Starck: for the first time glass is combined with the mirror element transcending its identity. Processing the material changes it, enhances its essence, makes it a picture frame, designed to enclose the image of beauty.
The decade’s most recent Fiam history has represented an important chapter in the evolution of the brand’s new image, restyling the brand and corporate identity, new business strategies, with the integration of the line Liv’it by Fiam, and new channels of communication opening to the web 2.0.
While reinforcing historic collaborations, Fiam’s world is enriched by faces and names: Stefan Schoening, Xavier Lust, Vico Magistretti, Dante O. Benini and Luca Gonzo, Paolo Rizzatto, AquiliAlberg, Marco Acerbis, Roberto Paoli, Ilaria Marelli, Marco Romanelli and Marta Laudani, Giopato&Coombes, Mario Mazzer, Paolo Lucidi and Luca Pevere including many others.
The last great 2012 Fiam success bears the signature of Dante O. Benini and Luca Gonzo, the LLT collection, inspired by the lessons of the master Frank Lloyd Wright. This is the result of extensive formal research but especially technology that once again brings Fiam to push the boundaries of glass design.