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Da Vinci Lifestyle

FRAG

FRAG

FRAG


Frag – Since 1921

Our company is founded on a long family tradition, dating all the way back to 1921. Ever since then, it has been treating leather with care, mastery and experience to create chairs, armchairs, tables and other items of furniture with a timeless elegance.

Frag’s cultural and technical knowledge was built up over time through ongoing research, acquiring expertise in working with other materials in addition to leather, later enhanced by the creativity of international designers. Significant innovation in the use of materials has seen the full range imbued with ever greater quality, purity of form and attention to detail. The different types of leather, each with its own individual characteristics, are matched with the designer’s specific needs for a given project. Tradition and innovation meet in perfect harmony, essential for combining classic materials such as leather with the latest in contemporary design. Frag owes its commercial success to avant-garde forms, modern influences and touches that mould material and memory, reinterpreting their function and transforming them into powerful expressions.

 

December 23, 2019FRAG: Premium materials and sophisticated design: Frag features in the new Atlas Concorde campaign

🤩 Frag Collection can be chosen to enrich photoshoots. 📣 Certain Frag products have been selected for the photographic and

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December 20, 2019FRAG: The Bak Bench has a lacquered brushed st …

The Bak Bench has a lacquered brushed steel frame, decorated with ornate leather inserts. The seat is made of slats

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December 14, 2019FRAG: We can sum up our love for minimalism in …

We can sum up our love for minimalism in a few words: it's elegant, it's strongly characterizing, and it transcends

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CATALOGUE 2019

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RESUME 2019

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