Da Vinci Lifestyle

POLTRONA FRAU

poltrona frau

POLTRONA FRAU


An international brand name representing the design, elegance and perfection of Italian-made products.

Coming from solid Italian origins but with an international reach, Poltrona Frau is a leader in top of the range furniture, and is a spokesman throughout the world for the values associated with the design and production of Italian-made goods.

Founded in 1912, Poltrona Frau has been refining its sophisticated expertise in hand-crafted workmanship through 90 years of history. This expertise, perfected through time, continues to be passed down by master craftsmen from generation to generation. Today, as in the past, this heritage of knowledge and skill is captured within each piece of Poltrona Frau furniture. The intimate and timeless elegance, the personality of each individual piece, are the fruit of the craftsman’s skill and a design that enhances hand-crafted workmanship even in the most modern forms. The manufacturing expertise has always been combined with research into materials, in order to obtain the best from leather and from the exclusive Pelle Frau®, modernising them while keeping their original, natural softness, warmth and tactile qualities. The same care and passion is also devoted to the most innovative and technologically materials.

With more than 50 monobrand stores, 9 of which flagship stores, stretching from New York and Rome to Paris and Milan, Poltrona Frau is the brand name that symbolises luxury construed as discreet and universal elegance, as craftsmanship and perfection. This original encounter between tradition and modernity has made Poltrona Frau a highly recognisable presence in a number of sectors: residential, office, contract work and interiors for cars, aeroplanes, yachts and helicopters.

Here at Poltrona Frau the great classics, such as the Vanity Fair and Chesterfield, sit freely alongside contemporary forms and furnishings, in collaboration with Italian and international designers such as Pierluigi Cerri, Achille Castiglioni, Michele De Lucchi, Jean-Marie Massaud and Emilio Ambasz. The uniqueness of shape, the beauty of the materials and the fineness of the hand-crafted work are the distinctive traits that make each piece of furniture unique.

Together with the best designers, the research into elegant, comfortable and personal shapes and solutions continues in the work space, interpreted by Poltrona Frau with exclusive furnishings combining practicality and atmosphere, style and ergonomics.

Sophisticated settings are also provided for the high-end Contract sector. Poltrona Frau develops and creates projects alongside architects like Jean Nouvel, Norman Foster and Richard Meier throughout the world. From the Palau Reina Sofia in Valencia, by the Santiago Calatrava Studio, the Disney Concert Hall in Los Angeles by Frank O. Gehry, and the Auditorium Parco della Musica in Rome, by Renzo Piano, to the European Parliament in Strasbourg and the Italian Stock Exchange in Milan.

The contemporary traveller’s habitats designed by Poltrona Frau’s Interiors division reveal the same attention to quality, usability and manufacturing details. Ferrari, Maserati, Rolls Royce, Japan Airlines, Air France, and Star Alliance – today Poltrona Frau is designing interiors upholstered in Pelle Frau® and leather for the automobile and aeronautic industries at the highest level. Poltrona Frau is an international point of reference for luxurious comfort.

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HOME COLLECTION 2017

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MEETS FERRARI

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NEWS 2016

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NIGHT COLLECTION 2016

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THE OFFICE

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Da Vinci Lifestyle’s Contracts Division Leverages On Stellar Relationships With Over 150 International Contemporary & Designer Brands To Fashion Furniture Brands Around The Globe. With An Extensive Range Of Products From Furniture, Lighting, Kitchens, Office Systems, Bath & Sanitary, To Flooring, Decoratives & Materials. Our Contracts Team Offers Creative And Bespoke Solutions To Briefs To Manage The Process From Conceptualization To Completion. Our Logistics Networks Worldwide Ensures Deliveries And Installations Are Kept Within Timeline Requirements That Are Crucial For Architects, Interior Designers And Property Owners For Residential, Commercial And Hospitality Projects.

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