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Custom-made and quality products manufactured for custom design projects, that’s what Potocco SpA is now, a problem solver company able to give substance to the ideas of designers and architects from all over the world, and a great brand of original furniture creations completely made in Italy.

The business history of the Potocco family begins in 1919, when Domenico, grandfather of the present sole director Antonino Potocco, set up a small workshop to manufacture chairs. Nowadays, Potocco is an important international brand in the field of made-in-Italy furniture production and contract.

A company firmly tied to the Chair Triangle of Manzano, in the province of Udine, which, thanks to a completely internal production and to the experience of its skilled local workers, achieves now 96% of its sales volume abroad, thus representing a real ambassador of Italian design in the world.

In fact, since many years Potocco provides its top of the range furnishings to the most important brands in the marine, luxury, fashion, clock-making and retail sector, creating together with the customer some real concept stores. Potocco is becoming a more and more favourite brand as product design, manufacture, commercialization and industrialization merge with quality and service, while the high technology of the plants allows a considerable flexibility in production.

The most important designers in the world

Potocco products are the result of the cooperation with some of the most important designers in the world, and thanks to the stimulus and intuitive genius of these artists of our time, the company often anticipates trends and styles.

In the products, design is never an end to itself, but always has a close relationship with functionality. In fact, production is based on three fundamental points: functional projects, excellent design and reasonable prices. And, as far as materials are concerned, our love for the wood is still strong. Oak, ash, beech characterize a large part of our production.

In 1989, our constant effort to better meet the needs of the international market gives life to the brand Accademia, an innovative product line that goes beyond the tradition of the area, products suitable both for indoor and outdoor use, where the research for materials is crucial: not only wood, but metals, resins, laminates and wood species of the highest quality.

Even the production looks to the future. Die cast processes for metals and CNC machines are used to guarantee high standards of quality and precision.

Work, commitment, dedication and passion

Forty product lines, more than 90 employees, almost all of them working in a production area of 44 thousand square meters, are just some of the figures that describe the national and international success of the company in the field of contract and furniture.

Work, commitment, dedication and passion have made it possible to celebrate, in 2009, the company’s 90th year anniversary since its origins: almost a century marked by major awards, including the much sought-after Golden Triangle prize. Moreover, the company was awarded for the quality of its products and its entrepreneurial dynamism at the Work and Economic Progress Award. Finally, in 2011, Potocco was awarded the prize for its 50th participation to the Milan’s International Furniture Fair, an award for the constant presence of the Friulian brand since the first edition of this important exhibition fair.


“Being eclectic, being pragmatic. From the industrial product to the limited series, researching and sensitivity to define new interpretations.”

Manuela Busetti and Andrea Garuti meet while studying Industrial Design at the Istituto Europeo di Design in Milan. During the academic years they face together the design issues and in 2004, the year of the XX Compasso d’Oro ADI, their project “Double”( an innovative cooler bag made of neoprene), developed for the degree thesis, is selected and published in the section “Progetto Giovane.” After graduation, they start personal collaborations with different design studios in Milan and undertake together the business of freelance. Since 2004 they design for internationals competitions and manufacturing companies of various sectors, tableware, bathroom fittings, sanitary ware, furniture, etc… In 2007, with the project “Culla Belly” they win “thank the unanimous opinion of the jury” the 1st prize in the international competition “Playing Design” sponsored by the town of Lissone in partnership with Triennale di Milano. In 2008, they were both selected for the experimental project “Prime Cup 01” promoted by the Regione Lombardia and Triennale di Milano to facilitate the meeting between young designers and SMEs of Lombardy. The realized projects are exhibited and shown to the public in the Agora Theater, at Triennale di Milano. In 2007, Matteo Redaelli graduated from the Istituto Europeo di Design in Milan as Industrial Designer. Their three working lives meet during the common collaboration with a Design studio in Milan. In 2008 they started to work together on new projects combining their qualities and attitudes. New partnerships begin with manufacturing companies of different sectors, kitchen and bathroom faucets, tableware, furniture for indoor and outdoor, etc… In 2010, they won the Cristalplant design contest promoted by Zanotta and Cristalplant with the project of an innovative coffee table, called “Naica.“ In 2012, they won it again with the versatile project of the table “Verve” for Poliform. The common denominator of the three designers is the interest in research, reworking and the decontextualization of technologies and materials for the creation of unseen and innovative objects.

Alexander Lorenz
To design and re-invent the same things.

To design and re-invent the same things, again and again, signifies the possibility to keep on extracting new aspects of life and the illusion to be able to manipulate it. The form of an object expresses a certain mood, a certain feeling, a particular way of life into which a designer betakes himself for a short time, the next moment finding himself back again in normal life – possibly a little bit changed.Because the volatility of each condition manifests itself in the variety of its appearances, discovering new and unknown appearances is the great adventure of designing. Therefore, the style of a designer may not be what he has discovered but the manner how he tries to discover. To me, the chance to be able to understand and to interfere creatively perhaps indeed beyond the particular purpose is the most beautiful and exciting aspect of DESIGN.

Ellen Bernhardt


Born in Germany in 1982, Ellen moved to Milan in 2001 to study at the Milan Scuola Politecnica di Design where she graduated in 2003 in Industrial Design. She has worked with the studios of architects Piero Lissoni and Carlo Colombo and in 2008 established her practice in partnership with Paola Vella. Bernhardt-Vella works across interior design, visual communications, and product design, collaborating with local furniture manufacturers including Potocco.

Davide Gallo

Young and innovative products of international flavour are those presented from Gallo’s Ouch! Studio, a new reality that makes of research and creativity its guiding principles. Inspired by the charm and the vanguard of Nordic design, but also to the beauty and the uniqueness of the handmade, they are able to combine functional and original ideas with tradition and craftsmanship of made in Italy. Founded in 2010, Ouch! Studio collaborates with international companies in the field of fashion and design, creating products that – due to their uniqueness and particularity – resemble real artworks. The study of materials, the research and the discovery of present and unpublished forms and lines, have given rise to a series of products tied to the nautical world, in which the rope plays a predominant role. Born Nest Collection, a collection of furniture made by the skilled hands of local artisans who analyse and reinterpret the old workings as that
crochet, applying them to new materials.

The attention to detail, the uniqueness of the process, the precision and
care of the finish recount and praise the manual skills of the Italian territory, applied to the sophisticated design of Accademia.

Gianluigi Landoni

He graduated from the Polytechnic of Milan, architect and designer.

Gianluigi Landoni was born in Busto Arsizio in 1958 and took his degree at the Politecnico of Milan. During many work experiences in architecture and industrial design studios, in 1983 participated in the foundation of the high-tech trend group Amalgama. From 1988 to 1990 he worked as project manager at the Rodolfo Bonetto Studio. From 1991 he became a partner of Progetica Design Studio where he carried out activities of research and development for the industrial design. From 1994 Landoni works on his own as a consultant for design oriented companies of various production sectors; in the late years, he has matured a significant professional experience as design and project manager of an Italian company which is the market leader on an international scale. Curiosity and desire of studying in depth his creative researchers brought him to work in different production areas and collaborating with companies. His products have been published in many design reviews. He was present at various design exhibitions and has received awards among which: Compasso d’Oro Award XVIII Edition 1998, Milan.

Hannes Wettstein

Hannes Wettstein was one of the most innovative and influential designers in Switzerland.

Hannes Wettstein was one of the most innovative and influential designers in Switzerland. His background alone did not follow a standard pattern: born in 1958, Wettstein completed an apprenticeship as a structural engineering draughtsman and then trained himself as a designer and architect. He was fascinated by technological developments as well as art history and architecture, and somewhat alchemical and ingenious, his unique way of developing ideas never disappeared. In his words, he questioned all norms, social, industrial, cultural and ritual, to discover something new. This absoluteness was not an attitude but a methodology. His willingness to always rethink everything determined by design – everyday actions, an organization of rooms, the purpose of things – led him to create surprisingly simple solutions that outlasted time. Technology transfer from design-resistant fields, years of scientific work on an idea or a material and a fine sense of brand quality – Hannes Wettstein shaped a world in which he sought to comprehend the essence of things that surrounded him. Pure, unspectacular, functional design was the stamp of his lights and furniture. Again and again, he returned to sleek forms and classic modern lines. These suited his vision of the world and society in that, even before his time, he knew that only self-evident design could be endurable. Hannes Wettstein designed elegant and perfect objects for daily use that maintained their identity and remained timeless even in the changing flow of fashion. Also in room design, he created archetypes: complete and sensitive solutions for specific locations, interior fittings or set designs. The comprehensive way in which he helped designed the world lives on today in the company he founded in 1991, Studio Hannes Wettstein.

Enrico Franzolini

Born in Udine in 1952. He studied in Florence and graduated in architecture at the University of Venice.

Born in Udine in 1952. He studied in Florence and graduated in architecture at the University of Venice. In 1972 he was invited to the 36th Biennale Exhibition of decorative arts in Venice, exhibiting two objects produced by the Livio Seguso glass-manufactory in Murano.In 1978 his first personal exhibition at Plurima Gallery in Udine marked the beginning of his interest in minimal architecture. At the same time, however, he became interested in architecture and interior and product design. In the 80’s and 90’s some of his projects in architecture and industrial design were published by specialized magazines such as Domus, Modo, Abitare, Interni. In 1993 his project for a private house received honored mentions and won the Piranesi Prize. He has worked with several of most important furniture companies such as Accademia In 1991 he won the first prize in the Top Ten competition at Promosedia International Fair in Udine. In 1993 his Light Box Collection was exhibited first in Udine at Plurima Gallery. He also worked on conceptual planning for several exhibitions that took place in the S. Francesco Church Museum in Udine: the “Mosaico” exhibition in 1997, “Le arti a Udine in ‘900″ and “L’antico a nuovo” in 2001.


Lemongras design munich is an industrial design studio founded by Carmen Cheong and Moritz Engelbrecht in 1998.

Lemongras design Munich is an industrial design studio founded by Carmen Cheong and Moritz Engelbrecht in 1998. Carmen Cheong was born in Singapore (1970). After graduating as a product designer, she moved to England where she worked several years in the furniture design industry. Later she enrolled in the Industrial Design Master’s program at the Royal College of Art in London where she met then the fellow student and now current partner. Moritz Engelbrecht was on the other hand born in Berlin (1964) and has been planning interiors and furniture since he graduated from the Munich Technical College. His deep interest in furniture led him to further study furniture design in London where he met the other half of what was to become Lemongras design. Coming from two different cultures, Carmen and Moritz were united by their appreciation for the aesthetics of furniture and home accessories, the main focus of Lemongras design. The almost symbiotic union of European and Asian traditions and the merge of furniture and product design greatly benefits their creative process and is clearly visible in the unique work which they create. Lemogras design studio has received various awards for their work. “POLO”, the folding bistro table, won the exclusive 1st prize of the international Milan furniture fair in 2006.

Mauro Lipparini

Mauro Lipparini graduated in 1980 from the University of Florence’s Department of Architecture where he has also been a faculty member. A leader and innovator in the style that has been called “natural minimalism,” Lipparini is a winner of the Young & Design Milano (Italy 1987) and International Du Pont Award Köln (Germany 1988 and 1989) international design competitions. Lipparini’s extensive work in the field of industrial design includes home and office furnishings, textiles, and other products created for a host of renowned European and Japanese firms. In the realms of architecture and interior design, Lipparini has concentrated primarily on private and public housing, retail and wholesale showrooms, and exposition installations. Lipparini also provides cutting-edge corporate identity construction services including graphic design, editorial, full- scale production, and product application. Lipparini’s style, rooted in the spare forms and clear, powerful lines that are the hallmarks of minimalism, is imbued with a spirit of joy, a buoyant sense of pleasure and possibility. Freely employing bold colors, organic textures, imaginative visual concepts, Lipparini broadens the palette of minimalism, conveying the immediacy and strength of the aesthetic into a new era.

Wolfgang C.R. Mezger

The main objective is always to “come up with something ingenious”, to create a synthesis of functionality and poetry. Born 20 September 1951  in Germany. After training as a typographer, he studied design in Scwäbisch Gmünd. He worked as a freelancer for Professor Nick Roericht until 1982. Since 1983 he has run his design office. He now collaborates with a small team of young designers, specializing mainly in home and contract furniture. His customers include international furniture manufacturers in the USA, Benelux, Italy, Austria, Switzerland, and Germany. Since 1983 ha has lectured at various colleges including the Ravensbourne College of Design and Communication in London, the Hachschule der Künste (College of Art) in Berlin and the Fachhochschule für Gestaltung (College of Design) in Scwäbisch Gmünd.

Paola Vella

Graduating in Industrial Design from the Institute of European Design in 1998.

Graduating in Industrial Design from the Institute of European Design in 1998, Paola Vella worked at Studio Gabellini Sheppard Associates in New York and for the architect Carlo Colombo in Milan before establishing Bernhardt-Vella in 2008 with Ellen Bernhardt. Together they are involved in a broad sweep of design projects, from the interior to product and visual communication.

Paolo Martinig

Born in Cividale del Friuli (UD) in 1962.

Born in Cividale del Friuli (UD) in 1962, after the studies, begins in 1986 to work in the communications world and there he remains till 1994 working in Milan, Treviso and Udine, but the limit between communication and design is very thin, and so he transfers in this new world the experience and creativity ripened during the past years. He works for many companies in the Triveneto area, concentrating not just on the form but also on the language. He cooperates with the most important Italian fashion groups to the realisation of important international projects. He has been selected in ADI DESIGN INDEX 2010.

Stephan Veit

1968 born.

1968 born

1996 Final degree in product design at the University GH Kassel

1996 – Research assistant at the Institute for Computer-supported Visualization 1997 and Design at the University of Kassel. Research, development and valuation on new and simplified processes for three-dimensional visualization.

1997 – Senior Designer at Prof. Wulf Schneider und Partner, Stuttgart.

2002 Foundation of “Stephan veit.produktdesign” designstudio in Stuttgart


Awards RedDot Designaward honourable mention 2009 für Trias, Christine Kröncke; RedDot Designaward 2008 für Linus, Potocco; Designpreis der Bundesrepublik Deutschland 2002 für Eo, Interlübke; Roter Punkt für hohe Designqualität 2002 für High End, Sedus; IF Design Award 2002 für Eo, Interlübke; Roter Punkt für höchste Designqualität 2000 für Arthe, COR; Roter Punkt für hohe Designqualität 1999 für No Limits, Sedus; Design Center Stuttgart Auszeichnung 1999 für No Limits WS20, Sedus.

This Weber

This Weber, born in 1973 in Zurich, trained mechanic, studied jewelry and industrial design. This Weber, born in 1973 in Zurich, trained mechanic, studied jewelry and industrial design at Zurich University of the Arts. In Spring 2010, This Weber opened his studio in Zurich to work for several national and international clients. Since autumn 2010, he teaches furniture design as visiting lecturer in the faculty Design & Art at Lucerne University of Applied Sciences and Art. The wooden chair collection <<Scarlet>>, he designed for Accademia, has been presented during last year‘s Salone Internazionale del Mobile in Milan. The spreading backrest ears are the key features of this chair. This Weber always attempts that the things he designs appear simple even if they are not. “My goal is to give objects a recognizable value, which is perceived intuitively by the user,” he explains. Before This Weber set up his studio, he worked at Haeberli Marchand Product Development (Zurich), in the product development at Gebrüder Tonet GmbH (Frankenberg D) and Christophe Marchand Product Development (Zurich). Since 2004, he was in charge of the furniture design department at Hannes Wettstein’s design agency, last as a member of the board.

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