Photography by Amit Geron •
June 4, 2020
Architecture and design firm: Baranowitz + Kronenberg, Amsterdam
The details: Residing along a stretch of New York’s trendy SoHo corridor, jewelry brand Âme’s experiential retail concept is a moody refuge from the bustling city streets. “Upon entering the store, a sense of a surreal familiarity [sparks] curiosity and entices [customers] to move deeper into the ‘woods,’” says Alon Baranowitz, cofounder of Baranowitz + Kronenberg (B+K), which also designed the brand’s Los Angeles store. “The meaning of the space should linger in the air while the customers take their time to figure out that Âme is nothing like what they have experienced before.”
The flagship location offers visitors a unique perspective of the neighborhood’s industrial craftsmanship. “We wanted to bring these insights inside the store and infuse them into the storytelling of Âme,” adds B+K cofounder Irene Kronenberg, “not as an add-on, but holistically infused with the brand’s DNA.” The geometry of the internal cast iron architecture resulted in reflective surfaces of undulating steel wall panels that infuse a subtle elegance and sensual shadow play. Âme, Kronenberg says, “embraces the shift of time and celebrates it to the fullest.”
This article originally appeared in HD’s May 2020 issue.
latest Retail / Commercial
Da Vinci Lifestyle’s Contracts Division Leverages On Stellar Relationships With Over 200 Luxury Designer Furniture To Fashion Furniture Brands Around The Globe. With An Extensive Range Of Products From Furniture, Lighting, Kitchens, Office Systems, Bath & Sanitary, To Flooring, Decoratives & Materials. Our Contracts Team Offers Creative And Bespoke Solutions To Briefs To Manage The Process From Conceptualization To Completion. Our Logistics Networks Worldwide Ensures Deliveries And Installations Are Kept Within Timeline Requirements That Are Crucial For Architects, Interior Designers And Property Owners For Residential, Commercial And Hospitality Projects.
Register To Access Our Contracts Library Of More Than 200 Well-Known Italian Luxury Designer Furniture Brands From Europe And America. Get Updated On The Latest Product Releases, High Resolution Catalogs, Material Samples, And Technical Sheets.
Contact Us For Product Quotations Or Queries.