Photography courtesy of The Hoxton •
October 26, 2018
The Hoxton, Williamsburg may be the new kid on the block (or on hotel row Wythe Avenue, for that matter), but it already looks right at home. Located on the site of the former Rosenwach Water Tank Company, the new-build Brooklyn hotel also marks the U.S. debut for the hip London-based brand. “Williamsburg felt like the perfect place to begin our American journey,” explains Ennismore founder and CEO Sharan Pasricha, “as it embodies all that we love at the Hoxton—a neighborhood with great people, food, and energy, and a real sense of community.” Inhouse Ennismore Design Studio seamlessly embraced the history and style of the area for a “home away from home,” he says. “We always aim to create a space that the local community feels welcome to hang out in,” adds design director Charlie North.
This starts at the street-level entrance, which offers guests a bird’s-eye view of the airy, sunken lobby filled with eclectic vintage furniture in a pastel palette with floral accents that evokes a relaxed, residential feel. “We used pieces that are comfy and that you’d find in your own home,” North explains.
Anchoring the space is the showstopping, all-day brasserie Klein’s, which boasts an open kitchen surrounded by a structure designed to resemble the original brick carriage house that was on the site of the old factory. By the restaurant’s central bar, a garage door opens up to outdoor stadium seating, “a great way to bring the outside in,” notes Timothy Griffin, the Hoxton’s managing director of North America.
The brand is also rethinking meeting space with the flexible, day-to-night ground-floor Apartment. “It feels residential,” adds Griffin, “like your cool friend’s apartment.” A shared pantry is flanked by a series of rooms, including the serene library, punctuated by a ceramic tile-wrapped fireplace.
Up the stairs on the second-floor terrace is the casual Backyard restaurant, which pays homage to Rosenwach with two functional water towers clad in timber to match the ones found throughout the neighborhood. Summerly, the rooftop bar, introduces a breezy coastal New England ambiance, resplendent in playful ice cream hues and floral-upholstered barstools that are “already Instagram famous,” he notes.
All 175 compact guestrooms feel luxe thanks to high-end finishes, including modern brass chandeliers and mohair headboards in sage green, port, and navy, while raw concrete ceilings lend an industrial finish. With every detail, the Hoxton cements itself to the neighborhood—from the Brooklyn-made ceramics used throughout to the retail store in the lobby that sells goods from local makers. Indeed, each guestroom features 10 handpicked books curated by a different Brooklyn resident, connecting guests to the community. Adds Griffin: “It’s about creating a hotel experience that is more than a bed for a night.”