HOSPITALITYDESIGN: Copenhagen’s Hybrid Space Audo Features a Warm, Multi-Layered Design


Jennifer Young • Photography by Monica Steffensen and courtesy of Norm Architects •
November 11, 2019

Intended for young creative professionals, the Audo in Copenhagen by local firm Norm Architects is located within Danish furniture company Menu’s headquarters, creating a boutique hotel and meeting place that reflects “the rapidly changing intersection of home, work, and hospitality in a single, community-building universe,” says Jonas Bjerre-Poulsen, Norm Architects’ founding partner. The hybrid space is Scandinavian in design, with raw materials like Dinesen oak, stone, and black metal that give way to inviting tones and furnishings that were chosen because they’re “intimate and reassuring,” he says. The 10 suites double as showrooms for Menu’s latest furniture and homewares, encouraging guests to use the pieces firsthand. “The different moods in the [house] allow Menu’s products to be displayed in [various] facets, from simple and modernist to raw and industrial,” says Menu brand and design director Joachim Kornbek Engell-Hansen. Indeed, Audo is an “epicenter of new ideas, beautiful design, and inspiration for both our own brand and in collaboration with the other partners of the [hotel],” he adds.

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