HOSPITALITYDESIGN: Ette Hotel Launches Maiden Location in Orlando


Contemporary luxury hospitality brand ette hotel has debuted its maiden property: ette hotel Orlando. The brand’s in-house team partnered with Bonetti/Kozerski Architecture on the design of the property, which is defined by an earthy elegance to reflect ette’s holistic approach.

“The inspiration behind ette hotel is embedded within the name itself—earthy, true, timeless, and elegant joined together to become ‘ette’. This idea was conceptualized as a culmination of our lifelong, worldwide travels,” says Sheila Ekbatani, actualizer for ette. “We instill a sense of earthiness throughout the property by sourcing natural and organic materials.”

An immediate feeling of ease welcomes visitors upon arrival. Upscale-yet-inviting décor permeates public spaces, along with opulent Italian Calacatta marble in the lobby. A Tuscan-inspired courtyard is connected, as is a tranquil pooldeck accented by lush greenery.

A range of configurations span the 126 guestrooms and suites, including wellness suites endowed with stationary bikes and high-tech fitness equipment. More intimate accommodation, including king and queen rooms, exemplify peace via neutral color palettes and plush bedding.

Laidback F&B options, like ette Café and Salt & the Cellar on the main floor, also evoke a soothing air, while Japanese concept LIPA on the sixth floor rooftop invites long stays. A spa, fitness center, and 1,000 square feet of event space round out the onsite amenities.

“Orlando has experienced a gap within the hospitality sector—there are resort-style hospitality options as well as well-known theme-park accommodations and a few larger upscale properties. However, those options are too large to offer true guest recognition, leaving a void of modern, upscale, boutique hotels where guests are recognized, appreciated, and no detail is missed,” Ekbatani adds. “ette hotel fills that gap and brings something new to the table. We’re combining a bit of Miami luxury with the timeless essence of European hospitality for a truly one-of-a-kind property that Orlando has never previously seen.”

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