HOSPITALITYDESIGN: European Hospitality Brand Generator Acquired the U.S based Freehand


Will Speros •
October 15, 2019


European hospitality brand Generator has announced that it has purchased Freehand Hotels for $400 million. Led by London-based Queensgate Investments, which owns Generator, this new deal pairs the company’s storied success in Europe with the expertise of the Freehand brand in the U.S.

“One of our key principles is to constantly provide the best and most innovative experience to the modern traveler” says CEO of Generator, Alastair Thomann. “With Freehand’s strong brand identity and positive reputation in the U.S., the addition of their hotels to our portfolio is a natural fit. Not only is this acquisition of great strategic importance to our company, it will allow both brands to reach new audiences.”

With this deal, Generator now oversees a total of 18 global properties, including Freehand units in New York, Los Angeles, and Chicago alongside its own outposts in locales like Miami and Washington, DC.

Da Vinci Lifestyle’s Contracts Division Leverages On Stellar Relationships With Over 200 International Luxury Designer Furniture Brands To Fashion Furniture Brands Around The Globe. With An Extensive Range Of Products From Furniture, Lighting, Kitchens, Office Systems, Bath & Sanitary, To Flooring, Decoratives & Materials. Our Contracts Team Offers Creative And Bespoke Solutions To Briefs To Manage The Process From Conceptualization To Completion. Our Logistics Networks Worldwide Ensures Deliveries And Installations Are Kept Within Timeline Requirements That Are Crucial For Architects, Interior Designers And Property Owners For Residential, Commercial And Hospitality Projects.

Register To Access Our Contracts Library Of More Than 200 Well-Known Italian Luxury Designer Furniture Brands From Europe And America. Get Updated On The Latest Product Releases, High Resolution Catalogs, Material Samples, And Technical Sheets.

Contact Us For Product Quotations Or Queries.

LOOKING FOR THE BEST IMPORTED LUXURY FURNITURE BRANDS ABOVE ?[ CALL US|EMAIL US ]

STAY UPDATED — SUBSCRIBE TO DA VINCI LIFESTYLE’S NEWSLETTERS

Cart
  • No products in the cart.
English简体中文