HOSPITALITYDESIGN: Moxy Lower East Side Debuts With Five Venues From Tao Group

Moxy Hotels has expanded its New York footprint with the launch of the Moxy Lower East Side. The 303-room urban retreat, the Marriott brand’s fourth outpost in Manhattan, features architecture by Stonehill Taylor and interiors by Michaelis Boyd and Rockwell Group that layer dazzling references to the neighborhood’s eclectic, vibrant soul.

“The Lower East Side has always been iconically cool. We saw it as the next logical frontier for Moxy,” says Lightstone president Mitchell Hochberg. “By providing a stunning variety of venues and concepts under a single roof, the hotel really embodies the diversity of the Lower East Side. People come to the neighborhood to indulge their thirst for discovery, and they’ll get that at the Moxy, too—and we’ve made it accessible rather than exclusive.”

The Bowery’s history as an entertainment hub aptly complements the playful signatures of Moxy, beginning with a catwalk entrance that leads to an artful interior courtyard and a first-floor lobby comprising a versatile coworking space and the Fix, a bar and all-day café. Sofas and armchairs are paired with marble-topped tables accented with brass, while a seven-foot-tall bear sporting a hula hoop overlooks the scene. An inviting birdcage seat is suspended from the ceiling, which is adorned with pinup girl prints and a chandelier.

The lobby of the Moxy Lower East Side

Adjacent to the lobby is the subdued and sultry piano lounge Silver Lining, where dreamy blue velvet banquettes are installed against shimmering wallcoverings complemented by objets d’art inspired by the life and career of Andy Warhol. A flight below, modern Japanese concept Sake No Hana is accessed via a pair of sinewy staircases made up of metal, glass, and leather. Large kimono-inspired tapestries nod to Japanese street culture and are offset cues to the 1980s punk scene in New York. Subterranean nightlife concept Loosie’s also beckons, complete with an alleyway entrance, beyond which awaits tufted banquettes, an exploded disco ball chandelier, and a cage-like bar. On the 16th floor, the glamorous Highlight Room rounds out the F&B offerings—all of which were developed by Tao Group Hospitality—as it evokes a 19th-century pleasure garden.

The circuses and Old World menageries of the Bowery inform the design of Moxy Lower East Side’s guestrooms and suites, which vary from 165 to 195 square feet. In addition to more than 13,000 square feet of flexible meeting space, the Factory Loft serves as the hotel’s hospitality suite, apt for parties and events complete with double-height windows and an expansive outdoor terrace.

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